---
title: "Results: see what each change brought in · Rankly"
description: "Rankly counts every change at four weeks, three months and a year, against similar pages you left alone, so you know what worked and a busy season doesn’t pass for a result."
url: https://rankly.cc/features/results/
---

# Results: see what each change brought in

[Everything Rankly does](https://rankly.cc/features/)

# See what each change brought in

Every change Rankly hands you is counted: four weeks after it goes live, again at three months and at a year, against similar pages you left alone. So you know what worked, and a busy season doesn’t pass for a result.

What Rankly finds

## What Rankly counts

For each change, the readings that fit it, from the day Rankly sees it live on your page.

1. ### Clicks and times shown

    In Google and Bing, for the page and the searches the change was for.

2. ### Read and kept by Google

    Whether Google read the page and keeps it. This moves weeks before clicks do.

3. ### Named in AI answers

    Whether assistants name you or quote your page for the questions the change was for.

4. ### Visitors from AI assistants

    People who come from ChatGPT and the like, kept apart from bots.

What you get

## Every change, counted against pages left alone

Here is the results screen for the example accounting firm, four weeks after its first changes.

### A clearer title for your small business page

#### Four weeks before and after, against similar pages you left alone

This page _8 before_ _19 after_

Similar pages, left alone _29 before_ _31 after_

**11 more clicks** on this page. Similar pages you didn’t change went up by 2 in the same weeks, so most of the rise came from the new title.

#### Every change this season

| Change | Week 4 | Pages left alone | Count |
| --- | --- | --- | --- |
| A clearer title /small-business | +11 clicks | +2 | Counted |
| Link to 6 new pages /small-business | 5 of 6 read by Google | — | Counted |
| VAT guide brought up to date /vat-guide | +140 times shown | +20 | Counted |
| Name the towns you work in /contact | Live 9 days ago | — | Counting |

#### Next counts

Three months after it went live, then a year.

#### Kept

The old title, so you can put it back any time.

How it’s counted

## Three counts, and an honest one

Search takes months to settle. Rankly waits for it, and says so when a count can’t tell.

Four weeks, three months, a year

The first count shows the start. The last one has the seasons in it.

Against pages left alone

A busy month lifts every page. Rankly sets each changed page beside similar pages of yours that didn’t change, and counts the difference.

When Google changes its ranking

If Google rolls out a ranking update during a large part of a count, Rankly says so rather than call the result.

When numbers are small

A page with a few clicks a month can’t prove much. Rankly says so, and reads what moves first: times shown and pages in Google.

## The rest of Rankly

- [**Technical** Pages Google can’t find or won’t keep](https://rankly.cc/features/technical/)
- [**Content** What to write next, with a full brief](https://rankly.cc/features/content/)
- [**AI answers** Named in ChatGPT, or someone else is](https://rankly.cc/features/ai-answers/)
- [**Links and mentions** Links you lost, mentions without one](https://rankly.cc/features/links/)