See what each change brought in
Every change Rankly hands you is counted: four weeks after it goes live, again at three months and at a year, against similar pages you left alone. So you know what worked, and a busy season doesn’t pass for a result.
What Rankly finds
What Rankly counts
For each change, the readings that fit it, from the day Rankly sees it live on your page.
Clicks and times shown
In Google and Bing, for the page and the searches the change was for.
Read and kept by Google
Whether Google read the page and keeps it. This moves weeks before clicks do.
Named in AI answers
Whether assistants name you or quote your page for the questions the change was for.
Visitors from AI assistants
People who come from ChatGPT and the like, kept apart from bots.
What you get
Every change, counted against pages left alone
Here is the results screen for the example accounting firm, four weeks after its first changes.
A clearer title for your small business page
Four weeks before and after, against similar pages you left alone
11 more clicks on this page. Similar pages you didn’t change went up by 2 in the same weeks, so most of the rise came from the new title.
Every change this season
| Change | Week 4 | Pages left alone | Count |
|---|---|---|---|
| A clearer title /small-business | +11 clicks | +2 | Counted |
| Link to 6 new pages /small-business | 5 of 6 read by Google | — | Counted |
| VAT guide brought up to date /vat-guide | +140 times shown | +20 | Counted |
| Name the towns you work in /contact | Live 9 days ago | — | Counting |
How it’s counted
Three counts, and an honest one
Search takes months to settle. Rankly waits for it, and says so when a count can’t tell.
- Four weeks, three months, a year
- The first count shows the start. The last one has the seasons in it.
- Against pages left alone
- A busy month lifts every page. Rankly sets each changed page beside similar pages of yours that didn’t change, and counts the difference.
- When Google changes its ranking
- If Google rolls out a ranking update during a large part of a count, Rankly says so rather than call the result.
- When numbers are small
- A page with a few clicks a month can’t prove much. Rankly says so, and reads what moves first: times shown and pages in Google.